It’s funny how a few hours of being dead will change your outlook.
I’m unfamiliar with the nomenclature of zombies. Undead. Living dead. Waking dead. None of it is in my area of interest. While it’s safe to say I achieve a zombie-like state of being every morning before my coffee, I’m not into the zombie craze. But, when a local filmmaker put out a call for zombie extras, I signed up.
The day of the shoot, I realized that I didn’t have any clothing that I didn’t want to get slathered up in blood. This being a low budget, no-pay gig, we were on our own for costume options. Seeing nothing that I wanted to depart with, I slipped out to find something appropriate for zombie duty.
In reality, I needed to get out of the house and step away from the horror story I was currently living, my Kickstarter campaign.
Oh Kickstarter… that magical and sexy funding site. The temptress of creative projects in need of cash. My Associate Producer, Whitney, and I spent months preparing for the launch. We poured over hundreds of other Kickstarter campaigns to see where they went right or wrong. Dozens of drafts of the copy for the campaign were kicked around. I shot the campaign video twice.
We were set. We believed that people and parents that were DESPERATE for the kind of kid-friendly content we were providing and would, in turn, generously donate.
We unleashed our Kickstarter and waited. We poured over our social networks, searching for those magical shares and RTs from people we didn’t know.
We waited. And waited. Aaand waited.
We thought it would be easy as hitting “Publish”.
And then Day One ended.
It was a horror story unfolding in front of my eyes.
I’d spent the past few years having my creative ideas trashed, re-written, dismissed, laughed at (the wrong kind of laughing at) and outright ignored. You’d think I would have been able to shake this off.
Oh no. This was different. This wasn’t copy for a client that I didn’t care about. It’s not something I “hand off”, as so much of the advertising world work is.
This was EVERYTHING. A project I’d seen through every stage of it’s creation. Something I poured my heart and any available spare penny into. I am “Imagination Situation”. “Imagination Situation” is me.
I’m worth $100 ?
Inevitably, doubt hacks its way into the walls of my mind. Were we wrong? Is this a bad idea? Kickstarter, for all of its benefits, is a showcase of some terrible ideas. It looks so easy. Type up a proposal and *Bing*… you’re on Kickstarter with yet another webseries about superheroes. Or people working in offices. Or superheroes working in offices.
Yes, everyone that puts something on Kickstarter believes their project has value to the right audience. And if a web seres can land $273,725 , we can get a mere $8,500? Right?
I didn’t want to be near a computer. To spend my afternoon measuring analytics and being fixated over YouTube views. I had to run. To Marshalls.
Browsing the men’s section, I tried to get into character. When the inevitable infestation hit, what would Roby be wearing? The answers soon arrived in a blue plaid shirt and retro Dunkin Donuts t-shirt. What the hell. End of days and all.
Interesting life, these zombies lead. Once unassuming and meek, Zombies adapt and attack in order to survive. They salvage what they can, doing whatever’s necessary to see another day. We may question their methodology, but for zombies, it works.
Adapt. Attack. Survive.
Imagination Situation - Zombie Kickstarter.
On Saturday, our strategy shifted. We’d been relying on our audience to spread the message. To feed them shareable content everyday with ’21 Days Of Imagination’. In a world of “Likes” and shares, it’s crucial for that kind of support to get interest. But, our audience wasn’t responding. They still might. It’s early. But the strategy has changed.
We’re now funding six episodes of awareness, rather than feeding an already established audience. The goal isn’t to be supported by an audience, it’s to build something that will eventually find an audience.
Also, we need to be direct. About asking for exposure. A blog post. Money.
This was no time for me to be stubborn. I can’t just sit back and hope. I’ve already done too much of that in my life.
Imagination Situation is more than a mere web series, it’s a calling card for my career. If I quit on this, what chance to I have to run my own business, where I’ll spend most of my time convincing people to pay for my services?
This is when I push myself. When I find the second gear. I analyze the feedback and make changes. In the end, there is nobody to blame but me. Imagination Situation will die if I want it to. If I think it’s something not worth doing.
I don’t. I’m shifting. Reassessing. Planning. Now is when we try anything.
I spent an enjoyable evening covered in fake gore and walking with a slanted leg. I don’t think the blood will ever come out of the blue shirt. Thankfully, the Dunkin one is fine.
I’ll give the zombies this… they do what’s necessary to survive. How many of us can really say we’ve done that?